New Balance Japan

Tokyo 2018

I created a tiling typographic pattern for New Balance Japan to celebrate the launch of their new pack. The designs were used as part of an interactive pop up store in Tokyo.

A limited edition clear vinyl tote bag with the typographic design was also created for visitors who purchased shoes at the store.

The second room started blank and over the course of the pop up thousands of stickers were placed on the walls by visitors. They were also given stickers to take home as a free gift.